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Nature’s Bakery Debuts New Look To Capture All-Family Appeal

Nature's Bakery new design

Reno, Nevada-based Nature’s Bakery has unveiled an all-new brand identity and modern packaging design to better showcase its on-the-go soft-baked snack bars. The design features a new, vibrant outside featuring bold colors, craft cues and product imagery that pops on the shelf. 

As more individuals count on snacks for convenience and nutrition, Nature’s Bakery wants to help make the choice for healthier snacking an easy and appealing one. Nature’s Bakery soft-baked snacks are made with whole grains and real fruit.

Founded by father and son bakers, Dave and Sam Marson, Nature’s Bakery was started with the belief that all families should have access to great-tasting, reasonable and wholesome snacks that nourish and help them thrive. Best known for their Whole Wheat Fig Bars, the family-owned bakery continues to bake its own bars with recipes made from clean, simple and recognizable ingredients. The Nature’s Bakery line is 100 percent Non-GMO Project Verified, plant-based, soy- and dairy-free, and includes certified vegan and gluten-free varieties.  

Nature’s Bakery is also introducing a new product line to make breakfast on-the-go as hearty and nutritious as it is convenient. The new Oatmeal Crumble Bars, slated to launch this summer, are made with breakfast-inspired ingredients, including whole grain oats. 

The open-top oat bars are made with real fruit jam and dates and topped with a crunchy oat crumble. They include 3g of fiber and 14g of whole grains.

Nature’s Bakery’s brand is sold throughout North America in a broad range of business accounts from Whole Foods Market to Target and recently launched a direct-to-consumer website where the brand’s full range of offerings are available.

Nature’s Bakery snack bars are sold as single packs (1.3-2.0-oz each, $0.79 SRP) or in multi-packs (6ct, up to $3.99 SRP).  The following product lines and varieties are available: 

  • Whole Wheat Fig Bars: raspberry, blueberry, original fig, apple cinnamon, strawberry, peach apricot, lemon; 
  • Gluten Free Fig Bars: raspberry, blueberry, original fig, pomegranate; 
  • Organic Honey & Oat Bars: blueberry, strawberry, apple cinnamon 
  • Double Chocolate Brownies Bars
  • New Oatmeal Crumble Bars: strawberry, apple, cherry.

“We believe that better-for-you snacks should taste good and make you feel good—we call this our wholesome win-win,” said Dave Marson, co-founder of Nature’s Bakery. “We know consumers love our fig bars, and with our new design we have a unique opportunity to introduce more families to our full portfolio of snacks, baked with the nourishing ingredients and delicious recipes we have always been known for.”

About the author

Treva Bennett

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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