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Varnedoe Named As COO Successor At Flowers Foods

Flowers Heeth Varnedoe
Heeth Varnedoe

Thomasville, Georgia-based Flowers Foods Inc. has announced Heeth Varnedoe, who currently serves as the company’s chief transformation officer, will succeed Bradley K. Alexander as COO upon his retirement on Dec. 31.

Flowers Foods
Bradley K. Alexander

Alexander has been with Flowers Foods for more than 40 years.

“I wish to express my deep appreciation to Brad for his service to our company,” said A. Ryals McMullian, president and chief operating officer.

“His many contributions to the sales, operations and marketing functions of Flowers have been instrumental to many of our company’s successes and we have benefited greatly from his extensive knowledge of the industry and steadfast leadership. We wish him the very best in his retirement.”

McMullian continued, discussing Varnedoe’s promotion, “In several key roles at Flowers, Heeth has demonstrated his superior business acumen and in-depth understanding of our company’s operations. Given his proven leadership skills, I have every confidence he will do an outstanding job as we continue our digital transformation efforts.”

Varnedoe joined Flowers Foods in 1990, holding a number of management positions, including president of the company’s bakery in Jacksonville, Florida. He left Flowers in 2000 to pursue other business interests and rejoined in 2012 as director of DSD cake sales, then served as VP of national accounts from 2012 to 2015.

In 2016, he was promoted to president of the company’s Phoenix, Arizona-based bakery and served as SVP of DSD regions and sales from 2017 to 2020, when he was named to his current role. Varnedoe has a bachelor’s degree in business administration and history from Presbyterian College.

Flowers Foods, Inc. is a producer of packaged bakery foods with 2021 sales of $4.3 billion. Flowers Foods operates bakeries across the country that produce a wide range of bakery products. Among the company’s top brands are Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse and Tastykake.

For more information, visit flowersfoods.com.

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