Black Gold Farms, which has been growing fresh red potatoes in Pearsall, Texas, since 2011, says its 2016 crop of Texan Reds are looking great and are on track for a record harvest beginning the first week of May.
The company plans to support this season’s Texan Reds with consumer offers and sweepstakes, display contests, in-store communication—including retailer-specific Kwik Loks, posters and signs—as well as social media activities, produce associate training initiatives and hands-on tours of its Pearsall farm.
“This is shaping up to be our finest crop of red potatoes yet,” said Jay Yates, farm manager for Black Gold’s Pearsall operation.
“Our Texas customers are eager to get their hands on them” added Keith Groven, fresh sales manager. “These operators have witnessed the demand that Texas-grown red potatoes can generate, and they know that they can command a premium price for the superior quality we deliver.”
In response to the rise in popularity of locally grown produce, Black Gold Farms says it will significantly expand its locally grown program in 2016, with North Carolina being added to a roster that already includes Missouri, Indiana and Texas, with Minnesota slated to come onboard in 2017.