United Natural Foods Inc. (UNFI) has partnered with Niman Ranch, a leader in humanely and sustainably raised pork, beef and lamb, to distribute the brand from coast to coast. This partnership enhances UNFI and its network at Albert’s Organics and Tony’s Fine Foods in providing the meat to its customers, according to the companies. Niman Ranch now will have have a larger presence in key markets in all 50 states.
The partnership, according to the companies, also allows small independent grocers to increase their access to the brand of natural and specialty meat at competitive prices. Niman Ranch says it is ranked first in eight of the nine natural/specialty product categories in SPINS data. UNFI will feature Niman Ranch’s top-selling items.
“The success of the Niman Ranch brand with our Tony’s Fine Foods division is truly amazing,” said Steve Spinner, chairman and CEO of UNFI. “Today’s consumers are demanding. They expect great tasting, humanely raised meats that are clean—no antibiotics, no added hormones, gluten free, vegetarian fed, plus sustainably raised and environmentally friendly; Niman Ranch delivers on all these, and more.”
Added Niman Ranch GM Jeff Tripician, “This is an expansion of our successful decade-old partnership with Tony’s Fine Foods in California. UNFI is a world-class leader in specialty product distribution—a natural fit to bring our products to progressive-minded grocers that cater to Millennial shoppers. Niman Ranch shares their values and beliefs for great food that is raised and handled with care. We could not be more proud of the spirit of this partnership.”
Niman Ranch is a community of more than 720 independent family farmers and ranchers. All of the company’s pork, beef, lamb and prepared products are certified under the Certified Humane program and available nationwide at both retail and foodservice locations.