Hy-Vee Inc., a West Des Moines, Iowa-based supermarket chain, in partnership with Variety (the Children’s Charity), a national charitable organization that improves the lives of children in need, is holding its Petals for Pedals fundraising event July 17-30 in more than 250 Hy-Vee stores.
Hy-Vee is selling one dozen roses for $10. A portion of the proceeds from each bouquet sold will help provide bikes to children who experience various life challenges. These children may be underprivileged, at-risk, critically ill or live with special needs.
“Bikes are such a practical gift for the types of children supported through our program. These bikes will provide joy and entertainment through difficult times and improve mobility and well being as well as foster healthy recreational hobbies. The benefits are truly endless,” said Sheri McMichael, executive director for Variety.
Employees from Hy-Vee, Variety and Bike World, the event’s bicycle supplier, participated in two bike building events at Hy-Vee’s corporate campuses prior to the fundraiser. As a start to Hy-Vee’s donation to Variety, 250 gender-neutral bikes were assembled. Variety will select at least one deserving child in each Hy-Vee community to receive a bike following the fundraiser. Each bike is accompanied with a helmet and bike lock.
“It was an honor to support Hy-Vee and Variety in their mission to help deserving children. Both organizations are community leaders and class acts when it comes to philanthropy. As the supplier of all Variety bicycles, we are thrilled that our products continuously provide incredible experiences for these much deserving children,” said Bif Ridgway, owner of Bike World in West Des Moines, Iowa, a local family-owned business that was started in 1979 by Forrest Ridgway.
“Variety is one of Hy-Vee’s longest-standing charitable partners. Throughout our 37-year relationship, we have both remained committed to hosting unique fundraising events that raise money, deliver goods or provide services that best impact the lives of children in our local communities,” said Brad Waller, assistant VP of community relations for Hy-Vee.
In 2018 alone, Hy-Vee raised more than $550,000 for Variety.
Variety is dedicated to improving the lives of children with unmet needs, whether they are sick, disadvantaged or live with disabilities and other special needs.