The Gingerbread RxBar has returned for the holiday season and is available nationwide.
“RxBar is the perfect canvas for warm gingerbread spices,” said Victor Lee, CMO of RxBar. “We love giving our customers their favorite seasonal flavor in the form of a nutritious RxBar.”
To make the holiday edition, RxBar mixes allspice, ginger and sea salt with RxBar’s signature ingredients—egg whites, dates and nuts. Each bar contains 12g of protein, 0g of added sugar (This is not a low calorie food; see nutrition information for total sugar and calorie content.) and is free of gluten and GMOs.
The return of Gingerbread RxBar is part of the Chicago, Illinois-based brand’s latest digital marketing campaign. The campaign features a worldwide call to action to let Gingerbread people enjoy the wonders of the holiday season, encouraging everyone to eat the limited-edition RxBars instead.