The new beef-style burger from Tofurky is now available in more than 600 Target locations in the U.S. The new Plant-Based Burger is crafted using a combination of soy protein, vegetable protein and wheat gluten and lightly seasoned with salt, onion, garlic and black pepper. It can be found for an SRP of $5.99 in the produce section.
In addition to offering a tasty yet versatile flavor profile, the new burgers are created with Tofurky’s usual focus on the planet. The company says its burger’s soy base claims a more sustainable footprint (given the ability to use all parts of the bean) when compared to pea protein, found in competitive products. Its two-patty packs will use recyclable cartons with 23 percent less paperboard material, and inner packaging with 69 percent less plastic film waste than others in the space. Like all Tofurky foods, the new chef-crafted, plant-based burgers are 100 percent non-GMO and vegan.
“I can’t wait for Target shoppers to try our new Plant-Based Burger. We are very happy with the final recipe and beef-style texture,” said Jaime Athos, president and CEO of Tofurky. “Many flexitarians resolve to go completely plant-based for the month of January, so we wanted provide a new burger option now, ahead of summer grilling, that is affordable, delicious and accessible.”
Tofurky says its goal is to build a better planet, which it aims to achieve by pushing the plant-based category forward with affordable, delicious foods that are accessible to all.