Sweet Grown Alabama (SGA) is launching a consumer-focused marketing campaign beginning May 1. The initial consumer awareness push will include billboards, digital advertising and a consumer kickoff event.
“Since Sweet Grown Alabama began in fall 2019, we have been focused on recruiting excellent farmer members to join our program,” said Director Ellie Watson. “Now that we have a strong base of over 100 members and seven founding member partners, we are ready to move into the second phase of the initiative—encouraging consumers to begin looking for our logo on local products.”
A Farmers Market Kickoff Event is scheduled for May 20 near the Capitol Building in Montgomery. SGA member farmers are invited to sell their locally grown items to consumers and share the importance of buying local. Gov. Kay Ivey and SGA leaders will deliver remarks and mingle with farmers, shoppers and the media.
SGA staff members are closely monitoring the Covid-19 situation. With farmers markets deemed essential and the plan to reopen Alabama’s economy, SGA says it is hopeful the event will take place as planned. Booth space is free and open to SGA members only. Interested farms, markets, restaurants and business can join online at SweetGrownAlabama.org.
Billboards promoting SGA crops will be displayed in 17 locations across the state, with a combined estimated weekly impression of more than 2.5 million views. This initial outdoor advertising campaign will run from May-July.
“Our goal with the Sweet Grown Alabama billboards is to raise consumer awareness of the program and build brand recognition for the logo,” said Watson. “We want Alabamians to seek out and purchase in-season, high-quality, locally grown goods.”
To help consumers locate SGA farms and products, an online member database will be launching in May. Consumers can visit SweetGrownAlabama.org to search for local products in their area.
Follow Sweet Grown Alabama on social media for the latest updates on the website database, new program members and the Farmers Market Kickoff Event.