From a new concept just a few months ago to a 200-company virtual expo reaching more than 7,500 attendees, United Fresh LIVE! brought out the best in exhibiting company marketing teams. The virtual booths were judged in several categories.
Based on attendee votes through the United Fresh LIVE! platform, the “best of the best” in executing virtual booths on the expo floor have been announced.
The winners in each category for United Fresh LIVE! Best in Show are:
- Best Use of Graphics: Chiquita Brands LLC;
- Best Use of Video: Driscoll’s;
- Best Use of Downloads: Del Monte Fresh Produce, N.A., Inc.;
- Best FreshMKT Booth: Pure Flavor – Pure Hothouse Foods Inc.;
- Best FreshTEC Booth: IFCO Systems, N.A.; and
- Best Overall Booth: Sunset/Mastronardi Produce Ltd.
“I’m blown away by the creativity of our United Fresh LIVE! virtual exhibitors,” said John Toner, VP of conventions and industry collaboration for United Fresh Produce Association. “We’re grateful for all exhibitors who participated this year and are pleased to be able to honor those whose strategies took advantage of the opportunities that the platform had to offer.”
Click here for more coverage of United Fresh LIVE! from The Shelby Report.
Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations.