Southwest Technology

Brookshire Bros. Renews Commitment To Revionics’ Solution

Brookshire Price Optimization

Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, has announced that Brookshire Brothers, a regional grocer headquartered in Lufkin, Texas, has renewed its multi-year agreement for Revionics Price Optimization Solution. Revionics logo

Brookshire Bros. has been a Revionics customer since 2014, leveraging the company’s advanced data science to bring both automation and optimization to the areas of pricing and temporary price reductions (TPRs). As part of the renewal agreement, Brookshire Bros. also will begin using Revionics’ Promotions Performance Analysis (PPA) solution to better understand and respond to promotion effectiveness.

Prior to its partnership with Revionics, Brookshire Bros. sought to improve its pricing image with customers while reducing the manual work required by the company’s pricing teams.

“Renewing our partnership with Revionics demonstrates our confidence in its price optimization tool,” said Scott Willis, director of procurement and merchandising for Brookshire Bros. “As a regional grocer in a highly competitive environment, Revionics’ platform helps us effectively align pricing to help our employee-owned company better achieve its strategic goals. We look forward to continuing the partnership and availing ourselves of the company’s expertise.”

“It has been exciting for us to partner with Brookshire Bros. as it’s embraced machine learning and sophisticated rule-sets to gain a strategic advantage in the communities it serves,” said Marc Hafner, chairman and CEO of Revionics. “The advanced analytics and insights provided in our solution for price optimization have helped the grocer to accelerate its ROI, leading to this agreement renewal, and we anticipate Brookshire Bros. will benefit greatly with the added visibility into promotion analysis as well.”

Revionics is a global SaaS provider of science-based pricing, promotion and competitive insight for retailers. Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns and advanced analytics.

Brookshire Brothers is a 100 percent employee-owned, community-centered grocer. Founded in 1921, this regional grocery chain operates more than 116 locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana.

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