Produce West

Exclusive Growers Of Opal Apples Announce New Campaign 

Opal apples

Yakima, Washington-based FirstFruits Marketing has announced the launch of another Opal apple season. Opals are a naturally non-browning apple with unique flavor and have a distinct crunchy texture, making it a yellow apple with a crispy bite. This year, retailers will see a new campaign including new in-store marketing including signage, bins and social media tool kit all inviting consumers to “Crave the Crunch.”

Retailers also can look forward to a new Opal Crunch Crate launching later this fall which is made of recyclable materials that will hold smaller size apples, making them perfect for kids snacking at home or on the go.

FirstFruits is also continuing its partnership with Opal Brand Ambassador Cynthia Sass. Last year, Sass developed several healthy recipes using Opal apples and was featured on more than 25 radio and TV interviews by participating in a satellite media tour to discuss the features and health benefits of the apples, reaching a total audience of 104,747,812 nationwide.

“We’re looking forward to this Opal season and are thrilled to continue our partnership with Cynthia,” said Joe Vargas, marketing director of FirstFruits Marketing. “With her expansive knowledge of health benefits of apples along with her love of Opals, she’s the perfect person to be our brand ambassador.”

The apples will be back in stores starting the week of Oct. 19 and will be available through late spring.

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