Ocean Mist Farms, based in Castroville, California, welcomes the first Frost Kissed artichoke crop of the season. The Frost Kissed artichokes are currently being shipped to retailers and will be intermittently available throughout the winter.
Once the temperature drops below 32 degrees, the artichokes’ skin darkens due to the freezing conditions, which seals in more flavor and provides a nuttier taste to the Frost Kissed artichokes. While this limited time offering has a slightly darker exterior, the brown outer layer falls off once cooked, resulting in the green artichoke shoppers are familiar with.
“Frost Kissed artichokes offer a unique flavor for a limited time that many shoppers look forward to experiencing after a frost,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “These artichokes have a unique color to them that is strictly cosmetic and does not reflect the quality that are shoppers are accustomed to.”
In an effort to show the potential of Frost Kissed artichokes as a household staple, Ocean Mist Farms will be providing recipe inspiration through its social media channels, as well as sharing information on the website to educate consumers.
“The Frost Kissed artichokes are such a seasonal treat as we don’t see a freeze every season,” McClean said. “This fall, while more meals are being prepared at home, we’re working to ensure our shoppers are educated on ways to prep the artichoke so they too can enjoy its unique flavor for a limited time when they are available.”
Ocean Mist Farms, a fourth-generation family-owned business and the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation and sustainability. The company’s full line of over 30 fresh vegetables includes the award-winning Season & Steam and Ocean Mist Organic product lines.