Island Pacific Supermarket, the Filipino grocery chain with 16 locations in California and Nevada, has committed to innovation and digital technology for the fourth quarter of 2020 to keep customers informed and connected by launching its in-store/online digital platform called IPTV. With increasing foot traffic of more than 1 million community members despite the pandemic, the grocery chain has invested in installing digital screens in all locations to be able to share public service announcements for the Filipino community.
Utilizing digital technology, customers can now find scannable QR codes all over the store to inform customers of weekly deals and classic Filipino recipes.
“In being more responsible of the environment, the effort to focus on less printing and more digital infrastructure is the way to go,” said Island Pacific Communications Director Giselle Tongi-Walters. “Keeping up with the times and producing digital content relevant to our market for Filipino Americans is a testament to the organization’s culture of being committed to being socially responsible by creating a community online where they can see themselves represented.”
IPTV, which stands for Island Pacific Television, will feature short vignettes of recipes and interviews with leading Filipino Americans in the culinary field. Community businesses also have the opportunity to place media buys for the in-store digital platform as a way to help spread the word on their services or products. With each Island Pacific location, customers can expect to see original content produced specifically for the Filipino Americans, as an outreach to the fast growing demographic.
Island Pacific Founder Nino “Jeff” Lim shared why the push to provide digital platforms and technology to better serve customers is integral to their brand. “Innovation is crucial to the success of any organization, and we are being conscious of how we can use digital technology to help service our community more effectively is top of mind for Island Pacific,” he said.
Island Pacific is headquartered in Walnut, California, and currently has 16 supermarket branches serving communities in California and Las Vegas.