California produce company Sun World International opened its doors 45 years ago with a commitment to bring consumers new, unique and better-tasting fruits and vegetables.
Established in June 1976, Sun World introduced consumers to a steady stream of innovative products in the 1980s that now seem commonplace, including seedless watermelons and grapes, colored sweet peppers, chopped lettuce, vine-ripened tomatoes, as well as more flavorful plums, peaches, apricots, mangos and citrus.
Throughout the 1990s, presaging its future as a breeding and licensing business, Sun World started investing even more significantly in its own fruit breeding efforts. In the early 2000s, the company was the first to develop and license proprietary table grape varieties and their respective intellectual property to like-minded growers and marketers outside of the United States.
During the last four decades, the company has developed and introduced dozens of new fruit varieties and brands such as Superior Seedless, Sable Seedless, Midnight Beauty, Autumncrip, Adora Seedless, Scarlotta Seedless, Black Diamond and Honeycot.
To date, Palm Desert, California-based Sun World has a network of more than 1,800 licensed growers in 16 countries who produce Sun World-bred fruit varieties year-round in most of the world’s major growing regions. To support its breeding efforts, Sun World opened the doors of its state-of-the-art Center for Innovation in November 2020, which will become the home of new proprietary fruit varieties.
“The passion to innovate has been in our DNA for the last 45 years, and this passion has been integral to our future vision and business philosophy. With our new state-of-the-art Center for Innovation, we are intent on doing things differently and we are excited to see what the future holds,” said David Marguleas, Sun World’s CEO and president.