iFresh Inc., an Asian American grocery supermarket chain and online grocer, says its sales of dragon fruit, lychee and longan this year have been strong. The increase in sales is due to a bountiful harvest from Dragon Seeds, a 15-acre farm based in Vero Beach, Florida, that specializes in organically-grown Mibao dragon fruit and exclusively supplies it to iFresh.
Long Deng, chairman of iFresh, owns the majority of Dragon Seeds.
Dragon fruit has become a profitable and sustainable product, growing from a niche product into an increasingly popular exotic fruit in the United States. It is highly in demand from Asian communities, as well as local supermarkets across the country.
Similarly, longan and lychee are growing in demand, though they are mainly targeted to ethnic markets, with a focus on Asian communities. The demand for dragon fruit, longan and lychee continues to grow as other communities gradually learn about and develop a taste for them.
“I am excited, but not surprised, to see our fruit product sales grow this year,” Deng said. “Our partnering farms have had one of the strongest harvests despite the challenging weather, thanks to their sustainable organic farming technology. In fact, not only has the quantity of fruit improved but also the quality, leading to the huge spike in exotic fruit sales we have seen this year.
“As a result, iFresh’s 2021 sales of dragon fruit, longan, and lychee are expected to reach $1.2 million, $350,000 and $350,000, respectively. We are building a robust supply chain to avoid impact under unpredictable events, such as the continuation of the pandemic. In the meantime, our team will continue to work diligently to keep the momentum and further build business throughout the rest of 2021 and beyond,” Deng said.
iFresh Inc., headquartered in Long Island City, New York, has nine retail supermarkets along the U.S. eastern seaboard (with additional stores in Glen Cove, Miami and Connecticut opening soon), and one in-house wholesale business strategically located in cities with a highly concentrated Asian population.
For more information, visit: ifreshmarket.com.