Parsippany, New Jersey-based Franklin Farms, a division of Keystone Natural Holdings, has introduced a new line of chickpea products to its portfolio of plant-based offerings. The tofu made from chickpeas offers consumers soy-free options that are low-fat and allergen-free.
A recent Mintel report indicates the flexitarian lifestyle continues to become a global phenomenon among all generations, especially Gen Z, with 49 percent of Gen Z trying to add more plant-based proteins to their diet, versus 38 percent of other generations. As more consumers seek ways to maintain or improve their wellness, plant-based proteins such as chickpeas, lentils, quinoa, nuts, edamame and soy products are growing in popularity.
“Our team is excited to introduce Chickpea Tofu to our portfolio of plant-based offerings,” said Kenny Sung, CEO of Keystone Natural Holdings. “With the rising number of consumers looking to increase their plant-based protein intake paired with the on-trend growth of the chickpea, these innovative products align well with market trends. Chickpeas are a nutrition-packed powerhouse and are set to replace cauliflower as the latest food trend in 2021. The versatility of the chickpea combined with its familiar delicious taste and health benefits are all key components driving its popularity.”
Franklin Farms Chickpea Tofu products are easy to use and require no draining or pressing; they can be cubed or sliced, so consumers can quickly and easily enjoy them in wraps, salads, soup, tacos and more.
Franklin Farms Chickpea Tofu offer consumers a product that is plant-based, vegan, non-GMO, cholesterol free, gluten free, kosher and soy free. It is available in several options including:
- Original Chickpea Tofu, medium-firm in texture, with a creamy, melt-in-your-mouth consistency; and
- Peppadew Pepper Chickpea Tofu, offering a kick of zesty spice.
“These innovative offerings are exciting news for consumers who seek a soy-free diet, as they can now enjoy our Chickpea Tofu,” said Cindy Wong, VP of sales for Franklin Farms. “Now more than ever, consumers are seeking meals that are familiar, yet flavorful, while still providing health and nutritional benefits. A leading powerhouse in plant-based food, chickpeas are a great addition to any diet as they provide consumers a good source of protein, dietary fiber, magnesium, iron, folate and phosphorus. Chickpeas are also rich in antioxidants and essential vitamins.”
“Chickpeas have a long list of benefits. They are helpful for weight loss, as they are packed with dietary fiber, delivering consumers with satisfaction and curb food cravings. Other benefits include lowering cholesterol in support of heart health and the reduced risk of heart disease. Chickpeas also contain selenium, which helps the liver to function properly, allowing it to detox cancer-causing compounds from the body, and the isoflavones found in chickpeas may also reduce the risk of breast cancer. We are really excited to add our new chickpea line to our offering, as this superfood really does it all,” Wong said.
Franklin Farms has more than 20 years of expertise in plant-based protein foods and uses only the highest quality ingredients and packaging to provide a healthy selection of products for any meal of the day. Product offerings including veggie patties, meatless meatballs, tofu, seitan, tempeh, edamame vegan jerky, Planty Good Patties and Ground and Vegan Wraps.
Franklin Farms is a member of healthy brands under Keystone Natural Holdings, a company devoted to developing authentic, health-conscious and innovative food.
Franklin Farms Chickpea Tofu will be available in select Albertson and Safeway locations.
To learn more about Franklin Farms and its plant-based product offerings or to find the nearest retail location, visit franklinfarms.com.