Home » Graphic Packaging International’s ProducePack Reduces Defects

Graphic Packaging International’s ProducePack Reduces Defects

BelleHarvest

Graphic Packaging International’s ProducePack, a sustainable paperboard range of packaging designed for fresh produce applications, is proving to be an effective and user-friendly solution to preserving fruit for Michigan apple distributor BelleHarvest.

Following its successful launch earlier this year, ProducePack was introduced for BelleHarvest’s three most popular apple varieties, Fuji, Honeycrisp and Gala. Featuring an upright structure to protect the delicate apples while enhancing branding opportunities by increasing billboarding space, ProducePack is a 100 percent recyclable packaging solution.

In addition, the carton’s design, with its convenient quick “grab and go” carry handle, has been attracting attention in the produce aisle.

“We care greatly about our effect on the environment, so we are excited to lead the way in evolving our packaging in the apple category and respond to consumer demands for a paper-based alternative to plastic,”  said Angela Sommers, marketing director at BelleHarvest. “We are therefore delighted to report that ProducePack has led to a greater than 15 percent reduction in apple defects while stored in refrigeration, keeping our fruit in the best condition for longer.

“The packaging material and fruit held up exceptionally well in transit and refrigeration, reducing the possibility of shrinkage and packaging waste. This is an excellent achievement in such a short space of time. Our partnership with Graphic Packaging is proving to be a great success in our ongoing mission to protect both the environment and our nutritious, flavorful apples.” 

BelleHarvest’s sustainable apple packaging recently scooped one of four wins for Graphic Packaging in the Institute of Packaging Professionals’ AmeriStar Awards 2021. Awarded under Saves Food – Agriculture, the winning BelleHarvest pack was a first for the fresh produce category.

“We are extremely pleased that our innovative range is producing such impressive results for BelleHarvest,” said Jackie D’Ambrosio, senior manager of new product development – omnichannel at Graphic Packaging. “This underscores ProducePack’s viability as a commercial solution for customers who want to make a positive contribution to the environment while meeting growing demand from consumers for a sustainable, fiber-based alternative to plastic.”

ProducePack’s ability to protect, preserve and present fresh produce, from field to store, is aligned with Graphic Packaging’s Vision 2025 to be better stewards for the environment. Available to the U.S. and European markets in multiple different configurations and structures, the carton can offer comfortable carrying handles and branding and is suitable for both hand- and machine-packing for short run or mass production. ProducePack also offers another level of hygiene protection as the produce is prepacked and can reduce excessive handling in store.

Graphic Packaging is based in Atlanta, Georgia.

For more information, please visit graphicpkg.com.

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