Nonfood Southeast

SEG Launches Round Up Campaign To Honor Military Heroes

SEG Folds of Honor
BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can round up their grocery bill to the nearest dollar at check out, now through the Fourth of July. Every cent donated to Folds of Honor helps provide a brighter future for the legacies of fallen and disabled service members through education.

Southeastern Grocers Inc. (SEG), parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, has launched a six-week community donation program to benefit Folds of Honor. The SEG Gives Foundation kicks off the donation program with a pledge to contribute $100,000 in support of Folds of Honor’s mission to provide educational scholarships to the spouses and children of America’s fallen and disabled service-members.

Now through the Fourth of July, BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can round up their total grocery bill to the nearest dollar at check out in honor of United States military heroes and their loved ones. Customers also are invited to donate during a virtual concert series shared on the grocer’s Facebook pages. Every cent donated to Folds of Honor helps provide a brighter future for the legacies of fallen and disabled service members through education.

“At Southeastern Grocers, we are dedicated to lifting up our communities when they need us the most. While our country stands strong in the face of this unprecedented pandemic, we firmly believe we must also remember to honor those who bravely fought on the front line for our freedom,” said Anthony Hucker, president and CEO of SEG. “We are proud to stand with Folds of Honor in support of those who have paid the ultimate sacrifice and their loved ones.”

Lt. Col. Dan Rooney, CEO and founder of Folds of Honor, said, “While our country is battling an unusual enemy, we are proud of our patriotic partners at Southeastern Grocers who remain committed to honoring our servicemen and servicewomen. We greatly value our partnership with Southeastern Grocers, and we know the compassion and generosity their customers and associates have shown and continue to show will help strengthen our communities with educational opportunities for our military families.”

In addition to customers rounding up at the register, Southeastern Grocers will share a virtual concert series throughout the six-week community donation program in partnership with Folds of Honor. Customers and country music fans can enjoy a virtual Memorial Day concert by multi-award winning country music artist Lee Brice from home on Monday, May 25, at 8 p.m. EDT through a live-stream video shared on the BI-LO, Winn-Dixie and Folds of Honor Facebook pages. Viewers can download the mySet app to interact with Brice, request songs and make donations to Folds of Honor.

Updates on additional concert dates will be shared throughout the donation program on BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie Facebook pages.

SEG will match donations made to Folds of Honor during the virtual concerts and, for those interested in additional contactless donation opportunities, the grocer also will match online donations made to Folds of Honor during the six-week community donation program, up to $100,000. Those who prefer to make an online donation at FoldsofHonor.org can simply select “Southeastern Grocers” in the “Employer Matching” section to have the donation matched.

The Coca-Cola Co. has pledged to donate $50,000 in support of SEG’s continued partnership with Folds of Honor, which allows the grocer to expand its support of the customers, associates and families of those who have served, continue to serve or have made the ultimate sacrifice for our country. Last year, SEG’s donation of more than $1.2 million to Folds of Honor provided at least 243 educational scholarships to the children and spouses impacted by a loved one’s sacrifice for the United States military.

Since 2007, Folds of Honor has awarded approximately 24,500 educational scholarships to spouses and children of America’s fallen and disabled service members. Last year alone, Folds of Honor awarded 4,500 educational scholarships throughout the United States, including more than 1,400 scholarships within the seven states Southeastern Grocers serves.

Folds of Honor is a 501(c)(3) nonprofit organization, rated a four-star charity by Charity Navigator and platinum on GuideStar, that provides educational scholarships to the families of military men and women who have fallen or been disabled while on active duty in the United States armed forces.

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